My Role: UI Designer
About the Product
EXTRADO is a web-based tendering and price management portal which purchasing can be handled automatically. EXTRADO can be used as a key tender portal in many shopping areas such as food, non-food and service in the company with an interface for purchasing controlling. EXTRADO significantly improves the exchange of data and the negotiation processes between the advertiser and the providers. The project was designing the website of the product and implementing the brand identity into the web app.
Product: Responsive Website, Web App (Desktop)
Date: 2015
Duration: 1 month
My contributions
I worked closely with the client during the wireframe creation process and made sure that the business goals and company vision are represented on the website. I designed the responsive website from the wireframes, prototypes to the final UI design. I collaborated with the frontend developers and provided feedback during the implementation process. I used the atomic design method, which contributes to building up the pages from the atomic design elements. So, the client can easily create new pages regarding their needs by combining them.

Let's start!

User & business goals
The user goal was to find the right tender platform; the business goal was to gain customers: make users fill out an order form, get in contact with a consultant, and become a member of the desktop app.

Section #1

Visual Desing Guideline

Creative process
Sketches, Wireframes
I created the visual design guideline, which contains the primary and secondary colors based on the logo, breakpoint, and grid definitions on desktop, tablet and mobile, font family and size definitions, UI elements (text fields, buttons, dropdowns, etc.), and the tone of imagery.

Section #2


Reusable design components
I designed reusable design components: order and contact forms, right and left-aligned content groups with a photo, 3-column photo+content+CTA button combinations, a content list with pagination for the news section, etc. In that way, the client could combine the components and create new pages regarding their needs in the future.

Product and Press pages

Catch the user's attention
I worked closely with the client during the wireframe creation process and focused on balancing user and business goals. It was essential to provide more information about the product as a summary. So, I mostly used bullet points instead of long paragraphs combining with photos. Thus, the user could get the relevant information quickly, and the client could catch the user's attention immediately.


Designing the homepage
The focus on the homepage was to provide a quick overview of the product benefits and direct users to get more info plus contact with a consultant to become a member.

Order Page

Designing the order page
The focus on the order page was to get information from the customers to offer the best package and provide relevant consultancy. The UI was designed in 2015; what I would change in the visual design is to align the design elements to the left since I've learned that as we read from left to right, it's faster to scan the left-aligned content than center-aligned content. I would also hide further options (checkmark and radio button) and display them after the proper choice.

Main navigation

Navigation type
I chose to use mega navigation on desktop. In that way, the client could showcase all of the alternatives in each category, even directing the user to the order page; the user could get the overall features at a glance and navigate through the information he/she needs.

Section #3

Web app Login page

Designing the desktop app
I designed the UIs for login and dashboard pages. The client already had defined the features and provided the wireframes, I only implemented the visual design guidelines on the dashboard.

Web app dashboard

Review in 2020
I designed the EXTRADO website and the dashboard in 2015. As I mentioned some of the UI/UX improvements above, I would define some of the design elements and the visual logic differently. For example, I would remove the color from the icons and use it only with the items that provide action (button, link, etc.) since the user tends to tap/click on colorful elements. On the other hand, we got positive customer feedback with this version. The three-color combination, which also used in the login page of the desktop app, in top navigation of the mobile version and in footer design created a unique brand identity matching with the logo.
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