Hey there!

I'm Sedef
Sezen Michelotti

I’m a Sr. Product Designer with 12 years of experience creating user-centered digital experiences. Originally from Istanbul, I’ve lived and worked in Belgrade, Berlin, and currently in Milan.

I am a nature, psychology, and yoga lover, passionate about cooking, and I do my best for a sustainable world.

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Methodologies I use:

Design

User-centered Design
User Story Mapping
Storyboarding
Design Sprint
Design Thinking
Design System

User Research

User Testing
Interviewing
Card Sorting
Survey
Heuristic Analysis

Summary

My journey since 2012 has shaped me into an advocate for good UX design — a researcher and a bridge between cross-functional teams. I began my career in UI design and gradually deepened my expertise in UX, from wireframing and prototyping to advanced usability research. My Master’s thesis in 2019 explored the impact of 2D and 3D UIs in Virtual Reality Environments (VREs).

  • Work Experience

    Senior UX Designer @ ZURU Tech Italy
    (May'22 – Current)
    Milan
    Zuru Tech is the company that develops the first digital building construction system in the world. I'm part of the design team for the digital products.
    Senior UI/UX Designer @ The Adecco Group
    (Apr'21 – (Apr'22)
    Berlin
    The Adecco Group is the world’s leading talent advisory and solutions company. I designed UI/UX of the Adecco website and core mobile applications.
    • I collaborated with the user researcher and improved assumption personas, their needs, and pain points by conducting user survey .
    • I collaborated with the user researcher and improved our job search and application flows by conducting remote user testing.
    • I collaborated with other designers to built up a consistent design system, interaction patterns by following our corporate identity guidelines.
    • I documented design guidelines, and provided design implementation feedback to development teams in an Agile Environment.
    • I took responsibility on task prioritizing, decision making and time management in collaboration with my manager.
    UI/UX Designer @ DAC GmbH (Digital Access Control),
    (Aug'18 – Jun'20)
    BerlinDAC GmbH acquired 1aim GmbH in May 2019. DAC GmbH is the daughter company of FSB GmbH (Franz Schneider Brakel).
    I worked on digital access management systems that combine electrical devices with smartphones. Co-living or co-working spaces can share and manage access to any door through the website or app. So, guests or employees can access any door with a smartphone for a restricted time period.
    I increased the success and ease-of-use rates, discoverability of main features, and customer satisfaction in collaboration with UI Designers, development teams, and stakeholders by implementing the tasks and methodologies below:
    • I improved the overall UX from installation to final usage of the hardware products, mobile, and web applications by conducting usability testings and interviews.
    • I simplified the complicated access sharing process of a door in both products by implementing Don Norman's Human-Centered Design process.
    • I improved assumption personas, their needs, and pain points by conducting user and stakeholder interviews.
    • I clarify the design solutions with the other team members by using methodologies like facilitating Design Sprints or User Story Mappings.
    • I improved the IA(Information Architecture) by conducting an open card sorting study and by collaborating with the development teams.
    • I documented Use Cases, Design Descriptions, and provided design implementation feedback to development teams in an Agile Environment.
    • I provided feedback for implementation to development teams, including remote teams.
    • I and external UI Designers built up a consistent visual language, atomic design elements, and interaction patterns.
    • I took responsibility on task prioritizing, decision making and time management in collaboration with my manager.
  • UI/UX Designer @ Mobven
    (Sep’13 – Feb’15)
    Istanbul
    My experience at Mobven was similar to the one at PRODYNA. Both companies have the same business model. My tasks and responsibilities were, therefore, the same at Mobven as well.
  • Jr. UI Designer @ EG Bilişim
    (May’12 – Nov’12)
    Istanbul
    I designed responsive e-commerce websites, Google Adwords visuals and developed HTML, CSS, and Javascript.
Tools
  • Figma
  • Maze (user research)
  • Google Analytics
  • JIRA, Asana
Language
  • English (Fluent)
  • Italian (A2)
  • Turkish (Native)

Skills

Sketching
Wireframing & Prototyping
Facilitating Design Sprints

Education

  • Master of Science @ Mimar Sinan University of Fine Arts
    (Sep’13 – Jun'19)
    Istanbul, Turkey
    Faculty: Informatics
    Program: Computer Aided Art and Design
    Thesis: The effect of two (2D) and three-dimensional (3D) User Interface (UI) designs on usability in Virtual Reality Environments (VREs).
  • Bachelor's @ Marmara University
    (Sep’08 – Jun’12)
    Istanbul, Turkey
    Faculty: Atatürk Faculty of Education
    Department: Computer Education and Instructional Technologies (CEIT)
    The primary mission of the department is to prepare outstanding Information and Computer Technology (ICT) teachers to be employed in both public and private schools to provide technology education and to facilitate technology integration. Furthermore, the department aims to prepare educators, scholars, and researchers and to advance the profession of Instructional Design by combining the science and art of teaching and learning, the repertoire of research methods rooted in various paradigms, the practical uses of technology and the analysis, design, development, implementation, and evaluation of instructional practices.

Want to get in touch?

sedefsezen@live.com

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